Video marketing is no longer a luxury and is now a must have in any online marketing campaign. Not only is it a proven successful way of interacting with your target audience, its what they have come to expect.
As is the case with any marketing tool, if it isn’t done correctly then it can actually end up working against you but done well it can be incredibly powerful.
We’re sharing these stats to help you understand the impact of video content in order to help you get the most out of your online marketing.
The infographic below breaks this down into key sections:
Conversion rates – This section shows us just how much of an impact video can have on your online marketing and is proof that video is no longer an added extra but a must when it comes to keeping up with your competitors.
Who uses video? – This shows us just how widely video content is being used around the world and it is increasing at a rapid rate.
User interaction stats - These demonstrate the value of video in drawing your potential customers in, as well as delivering assurance and trust in your brand. It also illustrates the psychological impact that videos can have on potential customers.
So, read through to find out just how valuable video can be for your brand and contact us to find out how we can help you get the best out of your video content.